The celebration of silence continues at the Quiet Shop on the ground floor, where you'll find exclusive de-branded versions of recognisable products, including pots of Marmite, bottles of Heinz tomato ketchup, Creme de la Mer face cream and Levis red label jeans.

BBC: Silence is golden at Selfridges

Heinz, which is famous for its own-brand baked beans and tomato ketchup, said it remained confident that its takeover of HP Foods would eventually be approved by the UK's competition authorities.

BBC: NEWS | Business | Watchdogs probe HP sauce takeover