Helen of Troy ( HELE) is a brand-name consumer goods manufacturing and marketing company.

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"It was a coordination nightmare, " says Mr. Burgess, who is a senior operations manager for Helen of Troy, a consumer-products company.

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Yet consider this: In 1926 the number one fiction bestseller was The Private Life Of Helen of Troy, by John Erskine.

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Lucia, an island with so much natural beauty it is nicknamed the Helen of the West Indies, as in Helen of Troy.

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Recent holdings (as of the June 30 quarterly statement) include the personal products firm Helen of Troy and the credit card processing company Ipayment, which he has since sold.

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The result is a fast, tough, deadpan-funny pop epic about the Queen of the Hop getting kidnapped by the Leader of the Pack and rescued by the Soldier Boy as well as a postmodern riff on the abduction of Helen of Troy.

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