But at this juncture as the competition heats up, and with Sony pushing out new technologies including Move and also 3-D games, being everything toeveryone may be more harmful than helpfulto the company.
Plugging in to current events can be helpful, although since everyone else is also doing this, you have to say something different to stand out from the crowd.
The simple act of writing down your idea and outlining how the business will operate can be helpfulto ensure that you communicate your vision and that everyone is on the same page.
Dr Nathanson said everyone using the same system would be "enormously" helpful as people were put off by "having to adjust to a different label every time you look at a different food".