The Grand Cherokee lineup also includes a more modest V-6 and an even hungrier Hemi option.
Chrysler Group reintroduced the Hemi in its Dodge Ram pickup truck last year.
Yet the Hemi, built in low-wage Mexico, costs 5% to 10% less to manufacture than a modern dual overhead cam V8.
Chrysler Group is offering the Hemi as an option for power-hungry drivers who want more oomph in their trucks and passenger cars.
The Hemi, made by DaimlerChrysler AG's Chrysler Group, is the nickname for a series of engines known for their dome-shape--or hemispherical--combustion chamber.
Hemi was first used as an aircraft engine by Chrysler in 1939.
Another is the 1970 Hemi Cuda convertible, one of only 14 made and the only one to be exported that year to England.
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Driving the previous 300C SRT8 (with the big Hemi V8) hard felt like trying to move a sleeper sofa up a flight of stairs.
In case you didn't own a Dodge Charger in the 1960s, the Hemi is a modern version of the engine that once powered muscle cars.
For Joachim (Joe) Eberhardt, ChryslerGroup's new executive vice president for global sales, marketing and service, Hemi sales are a bright spot in a disappointing year.
When I leased a Chrysler 300 with that fantastic Hemi motor, John reminded me that it was contrary to every value I have ever stood for.
Chrysler says Hemi buyers get 110 more horsepower and 75 more foot-pounds of torque with a Dodge Ram 1500 pickup than they would with a non-Hemi V8.
He aims to add the tagline "Hemi power" to ads for its vehicles, an effort similar to the "Intel Inside" tag that flags the Pentium chip in computers.
References to the Hemi increasingly pop up in popular culture.
Rotate between the 2014 Dodge Challenger SRT8 (Special Research Team 6.4 liter V8 Hemi - shown), 2013 Corvette Z06 (7.0-liter 505-horsepower V8) and 2014 Camaro ZL1 (0-60MPH in 4.1 seconds).
Even if women aren't offended by the off-color humor in the Durango commercial, the term "Hemi Power" won't mean much to a mom who's in the market for a family-friendly SUV.
It became best known after the 426 Hemi, known as "the Elephant, " dazzled Daytona 500 fans in 1964 when stock cars equipped with the engine swept the race's first three spots.
What the sophomoric spot doesn't mention--perhaps because there isn't a handy double entendre--is that much of the sport utility vehicle's swagger comes from its macho engine option, a 340hp, 5.7-liter V8 Hemi.
Then there was the time my editor spent 20 minutes at my desk drooling over the vintage Ford GT and Dodge Hemi Challenger for sale in the RM Auction catalogue he saw lying there.
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The Hemi also delivers better fuel economy, thanks to its multidisplacement system. (At cruising speeds, four of the Hemi's eight cylinders shut down, conserving fuel.) So Hemi buyers get all the power and not much of the guilt.
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