Rotate between the 2014 Dodge Challenger SRT8 (Special Research Team 6.4 liter V8 Hemi - shown), 2013 Corvette Z06 (7.0-liter 505-horsepower V8) and 2014 Camaro ZL1 (0-60MPH in 4.1 seconds).

FORBES: Drive Really Fast

Chrysler says Hemi buyers get 110 more horsepower and 75 more foot-pounds of torque with a Dodge Ram 1500 pickup than they would with a non-Hemi V8.

FORBES: The Engine That Could

Yet the Hemi, built in low-wage Mexico, costs 5% to 10% less to manufacture than a modern dual overhead cam V8.

FORBES: The Engine That Could

What the sophomoric spot doesn't mention--perhaps because there isn't a handy double entendre--is that much of the sport utility vehicle's swagger comes from its macho engine option, a 340hp, 5.7-liter V8 Hemi.

FORBES: Magazine Article

Chrysler Group is offering the Hemi as an option for power-hungry drivers who want more oomph in their trucks and passenger cars.

FORBES: Magazine Article

Even if women aren't offended by the off-color humor in the Durango commercial, the term "Hemi Power" won't mean much to a mom who's in the market for a family-friendly SUV.

FORBES: Magazine Article

The Grand Cherokee lineup also includes a more modest V-6 and an even hungrier Hemi option.

FORBES: 2013 Jeep Grand Cherokee Goes Road Tripping