But what about protecting your business from the shock of losing one of its heroes?
History is being created and you are denying Derry people the chance to see their heroes play.
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The city's descent into chaos appears to have no heroes, only villains and victims.
Hundreds of well wishers turned out to welcome home Manchester's Olympic and Paralympic heroes.
"They are our heroes returning home, " declared an announcer in a live television broadcast.
Mogadishu-born Mo Farah became one of Team GB's pre-eminent heroes with his storming 10, 000 kilometre finish.
In 2009 FORBES ASIA named her as one of 48 Heroes of Philanthropy that year.
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Opening of the exhibits of BINHI NG KALAYAAN AND GALLERY OF HEROES Rizal Park. 11:15 p.m.
For most of his record-breaking 11-year super-middleweight reign, Calzaghe chased career-defining fights against boxing's present-day heroes.
The viceroy prefigures the self-lacerating baritone heroes who were to become a Wagner specialty.
To every person in every part of our military, you are our veteran heroes.
But we seem to expect more of our sporting heroes than we do of ourselves.
Astro Ape has one hit iPhone game to date, called Office Heroes launched in July.
They are rock stars, cult heroes, and international brands all rolled up into one impressive package.
Iron Man is far and away one of the most popular of the Marvel heroes.
The 13-episode series was produced in the Isle of Man by Ramsey-based Friends and Heroes.
Some white power songs may glorify heroes or martyrs of the white supremacist movement.
The Belgian-Australian musician said he was overwhelmed to meet one of his musical heroes.
For tens of thousands of U.S. voters, Ron Paul is one of America's unique political heroes.
The whole thing left me downcast about who Americans choose as heroes these days.
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Of course neither Frank nor Dodd are sinless heroes in the fight for financial reform.
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This is the fifth year CNN has conducted its annual search for CNN Heroes.
It is the MoD, rather than Help for Heroes, which decides who is treated there.
What we're watching: Sure we'll be watching Heroes and 24 tonight, that practically goes without saying.
Ben Bernanke and his British counterpart, Mervyn King, might be heroes to some.
There is much talk of great urgency and touching stories about victims, families, and heroes.
That is what Heroes Day is all about -- an Indonesia that belongs to Indonesians.
All day Sydneysiders had celebrated the presence of one of Australia's most popular sporting heroes.
Watching the video transported me back to a time when I had heroes in sports.
Here lie heroes of war like John Percy and George Marshall, Omar Bradley, President Kennedy.
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