Techniques developed to deal with interlinked, heterogenous data acquired by massive web companies will be our main tools as the rest of us transition to digital-native operation.

FORBES: Big Data is Creating A Digital Nervous System

But it is noticeable that in one of the most heterogenous societies on Earth, the Republican party attracts almost no overt support from ethnic minorities and fails to attract a whole lot of interest from those under the age of 40.

BBC: The strange Sandy-coloured campaign