Athletes are a superstitious bunch, but consulting a fortune teller might seem a little bit too "ancient Olympics" for many of today's athletes, who put more faith in hi-tech equipment and specialized training regimes.
The term has been inappropriately hi-jacked by the politically correct who mock it, the avant-garde who belittle it, the naive who discount it, and the public at large seems to be growing tired of hearing about it.
Graham Cluley, senior researcher at hi-tech security firm Sophos, wondered who would be tempted to use it.
Africa and South America are two regions with soccer-mad populations who could benefit from a less hi-tech approach to following the games.
"Microsoft's political giving philosophy is that we give to incumbent candidates who work on issues important to the hi-tech industry, and our political giving reflects that, " says Microsoft spokeswoman Ginny Terzano.
That said, if we assume the as yet unknown price isn't stereotypically high -- and that audiophiles don't mind a big, potentially noisy desktop as a home theater PC -- the Hi-Fi Z77x could be a treat for those who want to wring every nuance out of music and movie soundtracks.
But what about people who don't have access to the latest hi-tech gadgets, which are often expensive even in comparatively rich Western nations?
For those not in the know, the "Fancy Nancy" series of storybooks are about a little girl who likes to say "bonjour" instead of "hi, " is obsessed with extreme dress-up, and attempts to bedazzle the boring, plain world around her in a way that would make even Elton John go, 'Phh ... tacky.
Barcelona, Spain - The new range of Philips Hi-Fi micro systems with SoundSphere speakers is a revelation for those who want to hear all the original detail from their music, just as the artist intended.
ENGADGET: Philips breathes new life into home stereos with SoundSphere
"Hi, I'm Christine Quinn and I'm running for mayor, " she told the man, who looked up at her, seemingly puzzled.
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