When discussing with clients their hierarchyofneeds, they begin the discussion with items such as exotic vacations, country clubs, luxury cars and lavish lifestyles.
The technologies we invent have tended to move up through Maslow's hierarchyofneeds, from tools that aid us in safeguarding our bodies to tools that help us to feel peppier, prettier and more special from tools of survival to tools of the self.
Western Europe has turned Abraham Maslow on his head: rather than leading us up his Hierarchyof Human Needs, they seem to value little more than the animal security of the bottom rung.
With her rival gradually accumulating pledges of support from the Super Delegates - the members of the party hierarchy who look set to decide the outcome of the nomination race - she badly needs a similar result in Pennsylvania.
The move is the latest in a series of reforms by Francis as he seeks to make the church more responsive to the real needsof lay Catholics, especially those who have long felt marginalized by the hierarchy.