High School Musical 2 will showcase the marketing muscle of the Disney Channel, which has emerged as arguably the most potent promotional platform in Hollywood.

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The 17.2 million figure for High School Musical 2 would have been higher if analysts had taken into account the large viewing parties held by fans across the country, the trade paper said.

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Nickelodeon's popular Miranda Cosgrove-star vehicle iCarly averaged 7.4 million viewers in the 6- to 11-year-old demographic in recent months, while the Disney Channel still rides high from its High School Musical 2 premiere, which nabbed a record 18.6 million viewers.

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It is, at least, for Walt Disney Co. (nyse: DIS - news - people ) High School Musical 2 will showcase the marketing muscle of the Disney Channel, which has emerged as arguably the most potent promotional platform in Hollywood.

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