Indian jewelry demand has historically increased during the Shradh period of the Hinducalendar, but last year, high prices and a volatile rupee kept many Indian buyers on the sideline.
One of the most important dates in the Hindu religious calendar, the festival attracts millions of participants from India and around the world, who bathe in the confluence of the Ganges and Yamuna and mythical Saraswati Rivers to cleanse their sins.