Hindustan Unilever, a large consumer products company, recently launched a laundry detergent called Surf Excel that cleans clothes with considerably less water.

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Earlier this year, Hindustan Unilever said that starting February it would more than double its royalty payment to its parent over the next five years.

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The offer for purchase of Hindustan Unilever shares is expected to begin in June 2013, provided all regulatory approvals are in place, the company said.

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Mahendra Chavan, who lives in the western city of Pune, said he lost money on IPOs and now is focused on blue chips such as Hindustan Unilever Ltd.

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It is still known there as Hindustan Unilever, a reference to the decades its local subsidiary spent as an essentially independent company before its fuller integration into the global firm in recent years.

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The royalty, paid for the use of trademarks on certain products among other things, would be raised in phases to 3.15% of Hindustan Unilever's annual sales by March 2018, the company had said.

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Hindustan Lever, a subsidiary of Unilever, pioneered the idea years ago, marketing its shampoos and detergents in single-use sachets rather than larger (and more expensive) bottles.

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Simone Tata built one of the first indigenous cosmetic brands, Lakme, now a unit of Hindustan Lever, which is owned by Unilever .

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Hindustan Lever, a 51%-owned subsidiary of Unilever Plc.

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Hindustan Lever's five-year annual return on equity of 46% puts it well ahead of Unilever's 35%.

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