With this data in your hip pocket, you can not only demonstrate performance gains across search but can also profoundly impact every facet of marketing communications!

FORBES: The Importance of "Who" in B-to-B Search Marketing

With a deterrent strategy in his hip pocket as "Plan B, " a less threatening posture by President Obama might help him bring about a peaceful resolution in future negotiating rounds with Iran.

CNN: Nuclear deterrence could restrain N. Korea, Iran

Louis ended the pursuit of heft by grabbing West Virginia wide receiver Tavon Austin, who at 5-8, 174 pounds, could probably fit in the hip pocket of any of the guys picked ahead of him.

NPR: Bring On Beef In Draft, Starting With OT Fisher

In his hip pocket, the mobile rang.

NPR: Excerpt: 'The Broken Shore'

Today the Apple iPod (pictured left), elegantly designed by Apple's Jonathan Ive, measures only 4.02 x 2.43 x 0.78 inches and weighs in at a mere 6.5 ounces, but it will let you carry up to ten hours of music in your hip pocket.

FORBES: TRACKING THE EVOLUTION OF TAKE-OUT TUNES

The term pocket listing (sometimes called a hip-pocket or whisper listing) gets tossed around quite a bit but it has a very specific meaning.

FORBES: Stealth 'Off-Market' Home Sales On The Rise Among The Super-Wealthy

David Fritts, who occasionally sneaks a chew of Red Man from the leg pocket of his hip- waders, shed 60 pounds last year after urging from Wal-Mart FLW Tour organizers.

FORBES: No urinating on-camera, please

The homicidal young soldier pointing the AK-47 at a terrified family has a cell phone on his hip and a GameBoy in his pocket.

FORBES: Notes From A Distant Node

Even if your pocket's not so hip.

FORBES: TRACKING THE EVOLUTION OF TAKE-OUT TUNES