Based on what is known, he appears to be so heartless and selfish that he considered hiscareerprospects in the football program more important than stopping an apparent act of child abuse.
Broad graduated from business school in the early 1990s and had hoped to start a career in finance or biotech, but his employment prospects in those recessionary years were dim.
Mr Cameron finished by offering faint praise for his health secretary, telling MPs that Mr Lansley's careerprospects were better than the Labour leader's.
He has spent a fair amount of hiscareer involved with sales and marketing activities and understands the need for tools to facilitate regular contact with customers and prospects.