But many people may be in a celebratory mood this holiday season in Canada, as Pzifer, maker of Viagra, announced this week an immediate price cut of close to 25% to better compete with coming generics.

FORBES: 'Viagra's Own Black Friday Deal' (And Other Quotes Of The Week)

It was Sunday afternoon on a holiday weekend but even accounting for that the mood and look of the place was different from what it was two and five years ago.

WSJ: Government by Freakout