For example, he says, an advertiser for yoga vacations can display ads when the customer is searching for yoga vacations, reading an article about yoga vacations, browsing a Web site on holistic health or watching an online video on stress reduction.

FORBES: Slouching Toward Online Advertising

Chopra helps bring a focus on holistic health for Basis, as opposed to simply a focus on fitness, says Jef Holove, CEO of Basis.

FORBES: Basis Raises $11.5M For Holistic Health Monitoring

Nursing's holistic approach focuses on wellness and community-based health needs.

CNN: Your health care is covered, but who's going to treat you?