Themed restaurants and burger chains from Mumbai to Manchester aim to replicate this chrome-flashed experience, and diner fare such as homefries and fluffy pancakes are now global fast food staples.
This is the latest move from the star-studded site (Prabal Gurung, Kanye West and Marc Jacobs are friends) to separate itself from competitor Pinterest, which claims more users but has yet to figure out how to capitalize on its photos of French fries and home crafts.