Neither Louisville nor Lexington is home to a professional sports team.

FORBES: History, Proximity, and Absence of Professional Sports Fuels Intensity of Kentucky-Louisville Rivalry

You can be confident that in business, like sports, the advantage goes to the home team.

FORBES: Home Field Advantage

Ross: The biggest challenge an owner of any sports team in any league is knowing that the fan experience at home, watching it on TV, is probably a better experience today than it is going there live.

FORBES: Maintaining Home-Field Advantage In A Digital Age

In a sport where fans traditionally root for a home county or hometown player, WTT gives sports fans the opportunity to cheer for their hometown team.

FORBES: Move up http://i.forbesimg.com t Move down