And you've probably noticed yourself how much technology affects nearly every facet of your daily life, whether it's checking email on your iPhone, keeping track of your finances on a laptop or streaming your Netflix through a video game console at home.

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It is the work of Mark Turmell, the genius game creator who first received notoriety for NBA Jam, arguably the most popular sports game in arcade and home video console history.

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Microsoft is more interested in selling premium online ads, which run on highly trafficked areas such as the MSN home page or are shown on its Xbox 360 video game console.

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