"I don't think any of the manufacturers want a homogenised engine, " said Howett.

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Ready prepared baby foods are designed to be homogenised in taste and texture.

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How can one homogenised message really have impact on each and every different person, city by city, country by country?

FORBES: Think More, Think Local

The system of homogenised best practices stimulated efficiency but it also blocked deviations from the standard, consequently limiting the discovery of new innovations.

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Whether Britain's high streets are in decline is hard to say, but I think they are very homogenised, with chain stores dominating in all the main city centres.

BBC: Crossing Paths with Niall McDiarmid