Inevitably, good ideas, innovation and style will be lost to the homogenizing imperatives of the toolbox.

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Potter also hopes to cut costs by homogenizing his fleet, now at 47 planes (not including Horizon).

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Not surprisingly, Coca-Cola's influence on Santa Claus has been less of a creative leap than a homogenizing force.

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But if you think all this exposure is homogenizing our language, think again.

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If you're one of the many that assume all this media exposure must be homogenizing the American accent, you're not alone.

CNN: Regional accents thrive in U.S. -- but is that a good thing?

Computers have had an homogenizing effect on business processes and systems.

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But they don't need or care to be inundated with it 24 hours a day, and forcing me into one ecosystem every place I wander to online seems to be unnecessarily homogenizing, where the world of the internet is bound to become a more boring, less awesome place.

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For Lanier, with all of his musings on the present-day homogenizing of young people's social lives through Twitter and Facebook (and I agree with him, for he's so obviously correct about that), seems to desperately want to be an optimist in a world where -- if you accept any, most, or all of his premises -- there is no reason to be such.

ENGADGET: Book Review: You Are Not a Gadget Alt