Anyone who claims to be an 'expert' on Africa - as if it were a homogenous region where simple rules apply - is either arrogant or just plain silly.

BBC: Mark Doyle

We then expanded into Benelux, a linguistically homogenous region, adjacent to our home market of France, and Poland, where we were again able to partner with a local car sharing network for our first foray into Eastern Europe.

FORBES: 3 Steps To Making Your Internet Business Go Global