The Honda Insight set a March sales record with 2, 782 units sold, up 62.2 percent from last year.

FORBES: Toyota Sells Its One Millionth Prius Hybrid

Now, I do like the Prius better than its arch-rival, the Honda Insight, which is cheaper and feels it.

FORBES: Enough With the Prius Love Fest, Already

The CAFE regulators would rather you owned a 2003 Honda Insight (48 MPG) than a 2003 Lincoln Navigator (12 MPG).

FORBES: Hello More Stringent CAFE Standards, Goodbye Lincoln

And Honda's new Insight saloon car is made largely of aluminium and composites.

ECONOMIST: Fuel economy

Honda was also a finalist in 2003, 2001 and 1999 for Element suv, Insight hybrid car and Odyssey minivan respectively.

FORBES: Cadillac ATS, Ram 1500 Take Car, Truck of the Year Awards