Once upon a time, a local beer distributor could hook up with a stadium concessionaire like Aramark or Levy and get his brand added to the mix.
And that's a problem--the temptation to hook up a hot name with most any product under the sun, while profitable in the short run, only leads to a dilution of the athlete's brand name after a while, experts say.
One wouldn't exactly expect the MSN TV 2 to try to hook itself up with a DiVX codec or anything.
If you're planning to hook up with a venture capital firm, everyone knows you should reach for the top drawer, right?
But more importantly, you can get information and clarification from the professor or one of his colleagues before you hook up with a loan provider.
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It is Gas Natural's third attempt to hook up with a big partner in Spain's rapidly consolidating power industry, having been rebuffed by Endesa in 2005 and Iberdrola in 2003.
If you must take your own gear, pay to check it on the outward journey, then hook up with a local good cause via www.stuffyourrucksack.com and donate items to schools and orphanages on the ground rather than bringing them home.
For not much more money, it was argued, I'd establish a relationship with a local dealer who would also service my bike and hook me up with equipment and accessories over the life of the bike.
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In several countries, Europe's centre-right, still reeling from widespread electoral failure, faces a choice: hook up with the far right in order to grab back power, and thereby lend respectability to its ideas, or reject it outright on a point of principle but at the price of electoral defeat.
With the Zulus breaking down the door to get in, he knocked a hole through the wall into an adjacent ward, where he met up with a Private Alfred Hook.
It took her parents nine years to hook up with Moore, a medical malpractice lawyer.
Judging by its botched hook-up with Suzuki, a mid-sized Japanese maker, VW is not much good at romance.
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Rumor has it that Microsoft is going to do right by its customers and hook up Gold members with a little something -- at least according to an unnamed Xbox insider.
The G450e-TV has a DualHead design, with two connectors that allow you to hook up a second computer monitor or a standard television.
Yamaha PSR3000Yamaha's latest "home keyboard" models (if you were going to diss on them you'd definitely be calling them organs rather than synthesizers) come with the ability to hook up to a DSL modem and download new songs to pick out on said keyboard, karaoke tunes with lyrics to sing along to, or just muzak.
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The phone can hook up to a 3-D TV with a cable to display media on the big screen.
For example, an al Qaeda affiliate provides person A with paramilitary training and sends him back to America with the understanding that he will hook up with person B and they will use the training to commit terrorist acts.
This could be a problem for larger homes with weak Wi-Fi signals, or for folks who were hoping to hook up a far-off fixture in a shed or pool house.
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"The quickest route to power for an actress in Hollywood is to hook yourself up with someone who can put you in a good position and make yourself into a sex object, " she said.
The research team found that not only did the lymphatic vessels spring up inside the tumour, but they also appeared to even hook up with those outside the tumour - creating a ready-made highway to carry cancer cells to other parts of the body.
To better hook up disparate sellers with distributors, he assigned each a confidential number.
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For example, some labor representatives on Chrysler's supervisory board had resisted Chrysler's plan to hook up with China's Chery Automobile to develop a low-cost mini-car for North America and Europe.
Federer was in no mood to let Murray off the hook in game six after setting up two break points with a typically accurate volley and completed the break with an inside-out forehand to wrong-foot Murray and lead 4-2.
Gay and Anthony traded jumpers, keeping it tied, before Lowry hit a driving hook shot over Chandler to put Toronto up 97-95 with 28 seconds remaining.
My father, bent over at the waist the way he was, looked like a crane there to either lift me up with its hook or wreck me with its heavy ball.
Frustrated survivors and loved ones of the dead in previous high-profile attacks, from the Oklahoma City bombing in 1995 to Sandy Hook, asked the federal government last month to come up with a new way to ensure 100 percent of donations intended for victims and families hits that mark.
Some of the Sandy Hook families, with Obama's blessing, have launched a stepped-up effort to push a gun control bill through Congress.
For example, the people who designed the original cell phone at Ericsson, none of them had any inkling that a use would be to enable gay people to hook up in bars as with Grindr.
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Among other things, the game became a hook-up spot for people dressed as animals and trying to have cyber-sex with one another.
Not only did I get off the hook on having to come up with any content, but the CEOs got the benefit of a veritable buffet of startup management wisdom.
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