Lots more over at NPR, Grist, and at Crosscut.com where the bureaucratic hoops involved with getting the project off the ground are detailed.

FORBES: Written by Matt Hickman

Like Hula Hoops and Razor scooters, fads take off like a rocket, peak and fizzle quickly as they pass through large populations.

FORBES: Cult brands

Baylor's women's basketball team pulled it off last season with a 40-0 campaign, while Connecticut's women's hoops team has done it four times.

WSJ: The Valedictorians of College Sports