Researchers speculate that the act of gathering with a community of fans may activate the bonding hormone oxytocin.
He suggests that society should have empathy for those who lack it and that they should receive treatment: a puff of the hormone oxytocin, might do the trick.
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Yawning can be triggered by the hormone oxytocin which is released in the brain during empathetic actions like touching, kissing or cooperating, and which triggers a release of dopamine, a feel-good neurochemical.
Fehr went a step further with the same experiment, finding volunteers who were willing to take a blast from a nose spray containing the hormone oxytocin, which is involved in pregnancy and appears to help facilitate social bonds.
Each of our brains are guided by a hormone called oxytocin in matters of trust.
Women reduce stress, and produce their stress-reducing hormone, oxytocin, when they are being nurturing (to themselves or others).
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At least for young girls, talking on the phone with their mothers reduces a key stress hormone and also releases oxytocin, a feel-good brain chemical that is believed to play a key role in forming bonds, the study found.
He claimed that a male partner in the delivery room can make a woman more anxious, slowing the production of oxytocin, a hormone which helps the labour process.
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The mellowing vagus is also closely associated with oxytocin, the all-important hormone of human trust and devotion.
The result: Levels of oxytocin, a feel-good hormone linked to love and happiness, were an average 38% higher for people who got a coupon.
Using a mathematical model, the researchers worked out that this release from the dendrites allows a massive increase in communication between the neurons, co-ordinating a "swarm" of oxytocin factories producing intense bursts of the hormone.
Sharing a bed may also reduce cytokines, involved in inflammation, and boost oxytocin, the so-called love hormone that is known to ease anxiety and is produced in the same part of the brain responsible for the sleep-wake cycle.
Dr. Pressman is currently researching how smiling affects certain stress hormones, such as cortisol, and oxytocin, which is sometimes called the trust hormone.
Oxytocin production is inhibited when there is too much cortisol (our stress hormone) AND testosterone (what we produce when competing and meeting deadlines at work).
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