If you want to cut down on the noise, you can just view Activity, which includes information like what tweets your friends are favoriting and who they're following, or Trends, which lets you dig into hot hashtags and keywords, by tapping on the sections on top of the screen.

CNN: Twitter pushes content front and center with app updates

For this project, Traackr helped us identify the keywords defining the most important, hot button topics affecting the election and pulled the top influencers within those conversations.

FORBES: Who Are the Top Online Political Influencers (And Does Clint Eastwood Really Matter?)