To ease our way in, I found this epic activation from Hot Wheels.
Or dozens of Hot Wheels stalled in a traffic jam on the hardwood floor.
Barbie and Hot Wheels remain the premier toy brands for girls and boys, respectively.
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Next month Mattel's Hot Wheels DeLorean edition will begin its fifth product run in the past year.
During his captivity, his only comforts were a Hot Wheels car and other treats passed to him by officers.
Patrick currently has 10 personal sponsorships deals with the likes of Hot Wheels, Tissot watches, Peak Antifreeze and Marquis Jet.
Hot Wheels hold their own but the company makes more money on the related higher-priced toys, like the track sets (another traditional Christmas item).
Mattel built momentum in a number of key brands, including Barbie, American Girl, Hot Wheels and Batman: Dark Knight, says CEO Bryan Stockton.
On Tuesday, they brought Jonathan to the site of their home to see if any of his cherished Hot Wheels cars survived the fire.
In 2003 it helped toymaker Mattel coordinate stories for the 35th anniversary of its Hot Wheels cars across comic books, cartoons, games and toys.
His co-driver, Tracy, is a Guinness Book of World Record holder for completing the Hot Wheels Double Loop Dare at the 2012 X Games.
Mattel, known for toys like Hot Wheels and Barbie, earned 23 cents a share in the second quarter, up from 14 cents a year ago.
Interestingly, many of the models that appeared on the annual NICB Hot Wheels Report, also appear on the list of the top-selling used car models from Edmunds.com.
Likewise for Apptivity Hot Wheels.
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