Instead of screen scraping the hotel reservation system and calling it a mobile app, a system of engagement presented on a smartphone will know that a guest has entered the lobby for the first time and probably wants to check in.

FORBES: A Billion Smartphones Require New Systems Of Engagement

Having a franchise that charges 8% of your revenue in royalties and fees, whose reservation system refers to your hotel no more than 8% of your total rooms rented, is like having 14.7 pounds of air pressure in your tire.

FORBES: What Does It Take To Start A Hotel?