The site is promoting a DVD that teaches you how to beatbox in the comfort of your home.

CNN: Hidden gems of the Webby Award nominees

Asking the 10X question jolts you out of your comfort zone and forces you to think completely differently about what your business could do and how it could pull it off.

FORBES: Questions for a Great 2012.

And you wonder, if they're pushed to the brink of their comfort zone, how easily the Yankees can forget about the buyer's remorse they feel today.

WSJ: The Yankees' Coming Conundrum