In my opinion, the gaming industry should use opportunities like the Cannes Lions to showcase to the industry best practices, it should hold workshops for creatives on how to create games and it should help fund research to prove that creating games as a media platform is more effective than traditional.

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My problem with being able to prove that is, well, how would you prove it?

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So as Estonia prepares to celebrate its coming of age this August, when it will mark 21 years since the end of the Soviet occupation, the country can look back at how far it has come, but face the future knowing that it has a lot still to prove.

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Harvest has recently made a large refinery acquisition, and it has yet to prove how smart that was.

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How do you prove to people that we landed on the moon and that it was not an event staged in a Hollywood studio?

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Given how much cancer already exists in the world, it would be very difficult to prove that anyone's cancer was caused by the incident at Fukushima Daiichi.

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