Think about it this way: You have a limited amount of time to sell yourself to the interviewer, so know what your most important points are and how to get them across right off the bat.

FORBES: What I Learned About Interviewing from Miss America

From how you write the job description to the image you portray on social networking sites such as LinkedIn, you need to sell yourself to your candidates that you are more than just a paycheck.

FORBES: Recruiting Candidates as a Marketing Exercise