And that's why the recent graduate of London's College of Fashion created the Hug Me jacket.
"You can hug me now, and call me Jim, " he says, every time.
It became one of the top app developers with apps like Super Wall, Hug Me, Likeness, Vampires, Slideshows, and Birthdays.
"Her mother gave me a hug I'll never forget for getting her out, " he said.
"It was really emotional, the last game when all the fans were singing and the manager was trying to jump up to give me a hug in the stand, " he told BBC Sport.
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"I walked into the office and he got up, smiled, gave me a big hug and he said, 'Now, I'll tell you what, man, that's one of the things I like about you, you say what's on your mind, ' " the vice president recounted.
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He wrapped me in a bear hug and kept saying, 'Brother, Brother, Brother.
Jocelyn and I shriek and hug onto Bennie, which for me is like touching something electric, his actual body in my arms.
An old producer friend greeted me with a big hug, we zipped up the stairs of the Sheraton to find a wonderful motley crew of network producers, correspondents and engineers awaiting our arrival.
"When he was getting out of the truck he hugged me and held me and I could still feel that hug and pat on the back, " he said, breaking down.
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She doesn't have to hug or kiss anyone just because I say so, not even me.
He greets me at the door with his signature boyish grin and a hug.
Anyway, it's all very confusing for someone like me who was apparently raised by wolves, and right now I could really use a hug.
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