Naya Jeevan negotiates and buys group-health plans from insurance companies at below-market rates and leverages corporate distribution networks, supply chains, and human resources to distribute, market and co-finance the plans.

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Corporations should also leverage existing measurement systems in the areas of market research and human resources.

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Microsoft is placing its considerable resources, human and financial, behind an attempt to gain meaningful market share in the smartphone space with Windows Phone 8.

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