Trying to manage Jeep and Hummer at the same time would be a marketing rat's nest.

FORBES: Desperation In Detroit

The case for a merger, meager as it is, could go something like this: buy Chrysler for almost nothing, spin off Jeep or Hummer, absorb the minivan operations and a few other product lines, like the Chrysler 300 rear-wheel-drive platform.

FORBES: Magazine Article

Too much, according to the critics, who were selected because they already owned a Jeep Cherokee, a Chevrolet Blazer or the like and expressed interest in the Hummer.

FORBES: Magazine Article