But is it as important to the company's future as the hype around the event suggested?
But success could allow the company to create an innovation capability that actually lives up to the hype.
This is one of those things that is more marketing hype than legal reality.
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If you take away all of the hype and suspense, the launch was actually pretty boring.
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In the real world hype and enthusiasm are not sufficient to create a sustainable economic model.
There was so much hype and controversies, I didn't expect it would be a huge success.
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Behind the hype and investors' understandable desire to make money, bad habits are creeping back in.
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The company saw the opening, built the hype and delivered an on-demand product.
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So we tell them to turn off the hype and stay focused and stay disciplined.
Hype or not, however, Oregon is hurting--something that's clear to even the most self-respecting narcissist.
Having the PRs do their job and do their job well by building enough hype.
Will the return to the old fashion pricing strategy bring the hype and buzz back?
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The hype slowed to a mere six press releases in 2008 and 2009 combined.
It sounds like sales hype, but Thomas' comment is backed up by EPA statistics.
"The company became a victim of its own hype, " says James Miles of Asia Equity.
This is designed to keep players playing and build a continued hype around the game.
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Excitable fans may have to wait until Nintendo Spaceworld to get their hype-fix.
To ignore one or the other would be to over-hype or under-play the iPad.
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It just takes time to convince them that Bitcoin lives up to the hype.
An event dubbed Mobile World Congress has a lot of hype to live up to.
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As with these other innovations, however, there is real substance at the root of the hype.
At least with 3-D hype deflated, media and tech companies can focus on more important things.
Take-up has been hot in the U.S. and Europe with hype surrounding several particular cyber merriments.
The wrong way to build these is through rapid scaling around a hype-led fundraising machine.
Never a whiz at finance, Branson early on learned to exploit the power of hype.
In some ways, Apple is victim to its own success and its own hype.
The hype around the new Lionsgate movie Kick-Ass is the kind of thing studios dream about.
What values are you talking about but not living up to your own hype?
Whether the A380 will live up to the hype remains very much to be seen.
Because that way we know our business will be sustainable, even after the hype goes away.
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