We ignore the hype cycle, because short-term trends are not meaningful when it comes to venture returns.
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Gartner even has a nice graph to describe it: the Hype Cycle.
Gartner Reveals 2012 Hype Cycle For Emerging Technologies (91 Mobiles Aug. 20, 2012).
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Colegrove alluded to the Gartner Hype Cycle, which explains the various phases that a technology goes through during adoption.
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Gartner revealed its newest emerging technologies hype cycle report, one detailed chart from which is included at the link above.
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Like any new trend, gamification will move through the hype cycle from the peak of inflated expectations into the trough of disillusionment.
Self-publishing, though, is still in the early stages of the Hype Cycle.
There is something unhealthy happening in Silicon Valley where people are more focused on the hype cycle than building great experiences for their customers.
While a few argue that Big Data has peaked in its hype cycle, many practitioners contend it is still in very early stages of development.
It is this philosophy that will enable broker services and insurers to provide the data organizations need to realize the financial gains promised them so early in the cloud hype cycle.
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What this suggests is that the inflated expectations of the initial hype cycle have passed and now marketers are focused on finding the value in social media with more targeted insights and actions.
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Gartner, an information-technology research-and-advisory firm, has coined the term hype cycle to describe exactly this sort of phenomenon: a new technology is introduced with enthusiasm, only to be followed by an emotional low when it fails to immediately deliver on its promise.
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From the initial Technology Trigger, when software first made blogging easy, to the Peak of Inflated Expectations and the Trough of Disillusionment, thence on to the Slope of Enlightenment and, eventually, the Plateau of Productivity, blogging has passed almost all the way through the Hype Cycle.
Big Data is now deep into the hype phase of the innovation cycle.
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