With so many unknowns, the programme teaches participants to treat their start-up as if it were a typical research project, amenable to the same iterative process of hypothesistesting and experimentation.
The idea was to create a lifelike subject with controllable wings, as part of research testing a hypothesis about male displays of aggression in the species.
Whereas traditional product development would involve making product decisions using business intuition and knowledge, Zynga turned decision-making on its head by hypothesis-driven product testing, quick analysis and agile roll-out based on how customers behaved.
There is no such thing as testing the climate change hypothesis under repeatable conditions and getting repeatable results, yet the scientific method demands this.