The latest attempt is by a couple of assistant professors (OK, one, I could only be bothered to look up one author of this nonsense) claiming that Pigou Taxes could be used to solve the problem of inequality.

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"The commercial is an utterly offensive, childishly obvious attempt to resuscitate a badly battered reputation for purely commercial purposes with what I'm sure somebody imagines to be one 'bold stroke, '" says Martin Puris, a longtime ad agency executive who is now CEO of Engine USA, an integrated communications company in New York.

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