Did you see what Joanne Bradford is calling her presentation during IAB Innovation Days?
The IAB, the research arm of the Federal Employment Agency, thinks 140, 000 a year is possible.
But, as the IAB's Rothenberg told me, the funny thing about the advertising industry is its constancy.
Working alongside Paula Gignac, President of the IAB Canada, she has vowed to expand the interactive knowledge throughout Canada.
But following a meeting in May with officials from the IAB and the Media Rating Council, both firms agreed to cooperate with third-party audits.
Last year at this time, with ad expenditures down across the board worldwide, IAB was reporting a 5.3 percent drop in Internet advertising.
For example, Jonathan Mildenhall, VP Global Advertising Strategy and Content Excellence at Coca-Cola, is presenting at both IAB MIXX and the Brand Innovators Summit.
"The days of dumb advertising are over, " Randall Rothenberg, the President and CEO of the Interactive Advertising Bureau (IAB) told me over breakfast at Stream.
"As it would with any such allegation, regardless of its credibility, IAB is investigating it, " said the NYPD's chief spokesman, Paul Browne, referring to the internal affairs bureau.
As part of the study, we partnered with the IAB to commission a Harris survey, and we married the results with consumer data from our own platform.
This trend is readily evident in the IAB Internet spending reports for the last three years, where performance based advertising has gained share at the expense of impression based advertising models.
But this year's numbers show an acceleration: The fraction of spending on search advertising jumped three percentage points in the first half of 2008, compared to just one percentage point in 2007, according to the IAB's numbers.
MIAMI, Florida and BARCELONA, Spain - Feb. 27, 2012 - At the IAB Annual Leadership Summit and Mobile World Congress, Adobe Systems Incorporated (Nasdaq: ADBE) today unveiled the industry's first fully integrated video technology platform, code named Project Primetime, to enable smooth, TV-like experiences for ad-supported videos across Web-connected devices.
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