The result: Most fans outside of Munich and southwest London will be rooting against their country's representatives Saturday, dousing the usual explosion of patriotic fervor with a bucket of ice-cold apathy.
Those who had been primed to feel guilty and who were subjected to the ice bucket showed initial and follow-up guilt scores averaging 2.5 and 1.1 respectively.
The 23 who had written about everyday interactions and 20 of the 39 who had written about behaving unethically were asked to submerge their non-dominant hand (ie, left, if they were right-handed, and vice versa) into a bucket of ice for as long as they could.