Try pairing the ice cider, Cristal de Glace, with a jar of their homemade maple-onion confit for a perfect marriage.

BBC: In Qu��bec, an island of local food

And because of the way it is served (the ice meaning all the cider does not fit into the glass at once) the bottle generally sits on the table next to the drinker, making the brand highly visible, which Mr Breen admits "definitely helps".

BBC: NEWS | Business | Cider firms look to build on boom