The very notion of World Heritage draws on the idea of collective responsibility for a common good.

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It is the idea of collective security exemplified by NATO and led, as before, by a powerfully safe America.

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It owes some of its lustre to the idea of collective intelligence, the concept that says the collective wisdom of many people will always trump the intelligence of individuals.

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Voters seem to dislike the idea of depriving public-sector unions of collective-bargaining rights, as the Republican governor of Indiana has already done and his counterparts in Ohio and Wisconsin are proposing.

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German corporate law shuns the idea of a chief executive, in favour of a Vorstand with collective responsibility.

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As to the second, the best idea is to introduce some form of collective scrutiny of the qualifications of the candidate field, of the kind begun years ago by the committee of ministers' deputies in Strasbourg.

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Update: As I was posting this, an email with a quote from the CEO of Collective Bias, John Andrews, arrived in my inbox that affirms this well-established idea that online marketing is changing.

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Specifically, I had hoped that the anticipated addition of the Fed Funds targets of individual FOMC members which I thought was a bad idea would at least weaken their previous collective commitment to keep that rate at its near-zero level at least until mid-2013 which I also thought was a bad idea.

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