Witness the walk-on-water idol worship that routinely surrounds coaches in events like the NCAA tournament and bowl games.

WSJ: What Was Lost at Rutgers��Jason Gay

Or more aptly, idol worship leveraged for a profit.

FORBES: Selling The New Cool: Inside The World Of 'Influencers'

Clive Calder , owner and impresario of Jive Records , has taken control of your children's minds or at least the part devoted to teen idol worship and the syrupy-sweet sounds of prepubescent pop.

FORBES: Jive Talking