Of course, the purple Rhyme was a different example but with a similar goal -- it was a special project where Verizon wanted to see if it could make a phone that'd get away from the hyper-masculine Droid aura, and the color was chosen through studies.

ENGADGET: HTC talks smartphone design: from inception to final product

Millennials want to know how they will make a positive difference in the world if they join your business, not by wearing a colorful T-shirt on a special project once a year but in their actual work.

FORBES: What Millennials Want Most: A Career That Actually Matters