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But the money has been spent and now it's time to see if it pays off.
WSJ: Cleveland abuzz for Indians, Yankees opener
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Nothing wrong with that if it pays off for advertisers too.
FORBES: In Big Shift, Google Aims To Boost Mobile Ad Campaigns - And Its Own Revenues
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Whoever is running whatever banking institutions are left at that time says hey, I'm going to take that huge risk because if it pays off, I'll get a billion-dollar, you know, bonus.
NPR: Wall Street Woes: Who Gets A Bailout?
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If it pays off I profit.
FORBES: Your Project Failed? Don't Blame Microsoft. Blame Me.
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Dr. EDWARD RICE (Associate Professor and Faculty Director, Foster School of Business, University of Washington): I can take a very large risk and basically be risking the Treasury's money where, if it pays off, I win, and if it doesn't pay off, the Treasury loses.
NPR: Federal Plan To Invest In Banks Met With Caution
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We know that if we are investing in things like infrastructure, it pays off.
WHITEHOUSE: President Obama News Conference
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"Truth-telling pays off, even if you're clumsy about it, " he said.
CNN: 'Honey, you're really sick'