You play many roles -- advisor, advocate, implementer, persuader, strategist, and most important of all, friend.

WHITEHOUSE: President Obama and Vice President Biden Speak at an Inaugural Luncheon | The White House

Having this kind of deliverable makes it easier for a company to evaluate the success of its CRM system and for the implementer (me) to do the project.

FORBES: The Secret To Successful CRM

Mr. DICKERSON: Well, he is an implementer.

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