Occasionally it will be hundreds of millions and once in a blue moon billions.
And then, every once in a blue moon, something comes along that is in a category all its own.
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Once in a blue moon, we might have no other explanation than that it was a perfect storm of random events, such as technological breakthroughs or social transitions.
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Maybe it's time (once in a blue moon) for a high-level bipartisan commission--televised and transparent--to review the science, the costs and the regulatory processes, taking into account the national interest.
Director of the Medical Research Council's clinical sciences centre Chris Higgins said "Once in a blue moon something does not get picked up in animals which is there in man".
Such things happen once in a blue moon.
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The match came at the end of a week in which City had aired the premiere of a film called Blue Moon Rising in a tale about their travails last season when they agonisingly missed out on a Champions League place.
In January Lodha broke new marketing ground with Blue Moon, a residential complex in South Mumbai.
Their work took on a decidedly surreal edge with the Clangers, pink creatures with pointed noses who lived on a blue moon with a friendly soup dragon, and spoke in whistles.
Already the moon had risen, a flake of waxy alabaster in a blue sky thin with light.
I'll be expecting plenty of Man City shirts in the crowd and hopefully a few of the Americans have been practising (Hatton's entrance song) Blue Moon.
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