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He has said he had no alternative but to follow a career in the media after graduating with "a very poor law degree".
BBC: Sir Peter Bazalgette
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This is due to growing trust, especially in emerging markets, of alternative sources of news like social media and online searches.
FORBES: New Study: Trust in Both Business and Corporate Leaders Plummets
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In recent years, thanks to declining ratings and more alternative media options (cable TV, YouTube, Facebook) vying for a limited number of consumer eyeballs, only four network soaps remain.
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In 1996, online news was considered an alternative information source -- 53 percent of online users surveyed in 1996 said they used online news because other media did not provide enough news.
CNN: Survey: Internet established as major news source in 2000 elections
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In all fairness, Willy and I have discussed his article at length and although I have found the article to be interesting, providing an alternative view as to how Petraeus, I and others have worked with the media during his various tenures in command, there are some areas that Willy was not privy too that would change the context and characterization of the narrative.
FORBES: How David Petraeus Mastered the Media