This year, however, Academy Awards advertisers are returning in full blast.

FORBES: Advertisers Bring On The Glam For The Oscars

On peak days in the summer, when suddenly everyone cranks up their air conditioners full blast, fossil fuel generators that can be fired up on a moment's notice will be needed into the foreseeable future, Legge says.

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Etchingham could see that the glass table in the hotel suite was smashed and that Hendrix had the heating on full blast even though it was a warm day.

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The bleak surroundings don't dampen spirits: Some 2, 000 people have shown up, many in cars rigged with speakers on the hoods to pump out Gypsy pop at full blast.

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Onstage, the blast of his full-throated abrasive music was a kind of blues, in which the singing itself was a deliverance from sorrow.

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